Why Helen of Troy?
Helen of Troy was set up in 2022, hoping to offer exciting opportunities for shoppers to access a wide range of diverse artists. It has been the thrill of a lifetime to do so, and every week the shop gets wilder and free-er. It's very happy.
Helen of Troy probably wasn't a very happy person. Her mythos was her craving freedom, in a bad marriage and later in Troy. This time, her spin around the dancefloor embodies freedom - the clothing is all ethically made, with a particular focus on the environment and the welfare of the people making them. The stock is bought from incredible, amazing, glorious artists, and we LOVE paying them for their talents.
We hope you find joy here, and fingers crossed can support us in the purchase of a treasure of two!